2022 April 13

Paradox of Choice: Have you ever found yourself overwhelmed in a supermarket aisle where buying a mere shampoo has suddenly felt like a humungous task because of the plethora of options available? If you feel this confusion often, you have experienced a phenomenon...

The story of the boiling frog describes a frog that is initially dropped into tepid water and is slowly boiled alive. If the same frog had directly been dropped into boiling water, it would have instantly jumped out. The idea is that a gradual degradation of...